WE CRINGE WHEN SOMEONE CALLS IT HOTLANTA.


So we're here to do what all the big money behind the sports teams can't do (because of political correctness and intellectual property and PR headaches).  We're planting our flag in the middle of Atlanta and declaring it ours by giving it a new name.  These are our teamsour heroes, and our dreams getting lost in a dated national narrative.  Now it's our turn to be heard.  

Atlanta has a new identity by ATLiens, for ATLiens.  

Welcome to Swoop City.